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Strategy

How to think about AI adoption at sea, scoping, sequencing, procurement, and the business case.

Open water stretching to the horizon
Strategy4 min read

The MASS Code Endorses Sovereign AI

The IMO's autonomous vessel code requires ships to operate safely without shore connections. That is a regulatory endorsement of AI that lives on board.

James Calder·May 6, 2026

Cruise ship interior with modern lighting and multiple decks
Strategy4 min read

Royal Caribbean's AI Blind Spot

Royal Caribbean told Wall Street that AI drives its $4.5 billion revenue engine. The question nobody asked: what happens when the satellite link drops?

James Calder·May 1, 2026